The Craft· 7 min read

No script, no retake, no mercy

Two million people can tell when you are lying. Not because they are detectives — because live television is a polygraph with better lighting. The camera does not catch your words; it catches the half-second before them, and that half-second has never once been on my side.

People ask what it feels like the moment the red light comes on. Honestly? It feels like the moment before you jump into cold water, except the water is two million Kenyans and several of them are your aunties, and at least one of them will call your mother if your collar is crooked.

The first time I anchored, I had rehearsed a greeting so smooth it could have run for office. The autocue died in four seconds. What came out of my mouth instead was the truth — clumsy, unrehearsed, alive — and the audience leaned in. That was the whole lesson, delivered in one broadcast: polish is forgettable. Presence is not.

Lucy and I do not use scripts now, which sounds brave until you understand what replaced them: preparation so heavy it should be checked luggage. We read everything. We argue about everything, off air, at volume, so that on air the argument has already been survived. The audience thinks we are winging it. We are — off a cliff we have measured very carefully.

Here is what live TV teaches you that no lecture hall will: the truth is the only thing you can say at speed. Lies need drafting. Spin needs a committee. But the truth comes out at conversation pace, which is the only pace live television allows.

So no — no script, no retake. But also no mercy, and I mean that gratefully. An audience that would forgive me anything would have taught me nothing.

#The Craft
EM
Eugine Micah
Presenter · Journalist · Founder
More on The Craft
How to interview a man you disagree with
May 1, 2026
← Back to the blog